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AUTHOR
Mark Palframan
Director
Mark commenced his Insurance Broking career at Atlantic in the year 2000 and before long he was drawn into challenges and career opportunities that an International Broker represented. Mark spent time with Willis in Melbourne and Sydney, getting exposure to clients in varying industries. He returned to Melbourne where he spent time with a mid-tier broker. This move reinforced his enthusiasm for working alongside business owners and decision makers where he knew he’d be a positive influence and add real value to clients. In 2010 Mark re-joined Atlantic as a director to work alongside his father Graeme. Mark enjoys working with a diverse group of clients with varied and quite often complex insurance requirements. Over time Mark has developed a strong Risk Management focus. Mark’s strength lies in identifying and understanding the Insurance needs of Businesses and individuals and being able to carefully guide them and assist in making informed decisions in relation to their risk through decision making process. Creating a culture within the next generation of Brokers that can develop and progress their careers with Atlantic Insurance, is especially rewarding for Mark.
LICENCE NUMBER
AFSL 246369
CREDENTIALS OR QUALIFICATIONS
Marks holds a Bachelor of Commerce (Insurance and Marketing), is a qualified ANZIIF (Fellow) CIP and QPIB.

How Much Public Liability Insurance Does My Business Need?

One of the first questions many business owners ask when arranging public liability insurance is how much cover they actually need. It’s a sensible question, but one that rarely has a one-size-fits-all answer.

The right level of public liability insurance depends on much more than the size of your business. The type of work you perform, the industries you operate in, your contractual obligations and the potential financial impact of a claim all play a role in determining an appropriate limit.

Choosing the lowest available limit simply to reduce premiums can leave your business exposed if a significant claim arises or if a client requires a higher level of cover before allowing work to commence. On the other hand, arranging a higher limit than your business realistically requires may result in unnecessary insurance costs.

Understanding what influences your insurance requirements can help you make a more informed decision.

Why There Isn't a Standard Level of Cover

Unlike some forms of insurance that have legislated minimum requirements, public liability insurance does not have a universal level of cover that suits every business.

A self-employed consultant meeting clients in an office environment generally faces different liability exposures to a plumbing contractor working across residential building sites. Likewise, a retailer welcoming hundreds of customers each day has different risks to a manufacturer operating from a restricted industrial facility.

The appropriate level of insurance should reflect your individual business activities rather than simply matching what another business has arranged.

Some of the factors that commonly influence liability limits include:

Looking at these factors together provides a more reliable basis for selecting cover than relying on business size or turnover alone.

Common Public Liability Insurance Limits

Most insurers offer several standard limits of indemnity, with the most common being:

Higher limits may also be available where businesses have more complex risk exposures or contractual requirements.

The limit represents the maximum amount the insurer may pay for covered claims, subject to the policy wording, terms and conditions.

While many businesses focus on premium differences between these limits, it’s equally important to consider the financial consequences of a major claim. Serious injury claims or incidents involving significant property damage can result in substantial legal and compensation costs.

Selecting an appropriate limit should balance affordability with the potential financial exposure your business faces.

Your Industry Can Influence the Level of Cover

Different industries carry different levels of public liability risk.

Businesses that regularly interact with the public or perform physical work on client premises often have greater exposure to third-party injury or property damage claims than businesses operating from controlled office environments.

For example:

Trades and contractors

Electricians, plumbers, builders, painters and other trades frequently work at client premises or construction sites where accidental property damage or injuries could occur. These businesses are also commonly required to meet minimum insurance limits under commercial contracts.

Retail and hospitality

Retail stores, cafés and restaurants often have a high volume of customer interactions. Slips, trips and falls remain one of the more common liability exposures in customer-facing environments.

Professional services

Although professional service providers may have lower public liability exposure than many trades, they still receive visitors, attend client premises and participate in meetings or events. Their insurance requirements should reflect these activities while also considering whether professional indemnity insurance is appropriate.

Manufacturers and wholesalers

Businesses involved in warehousing, distribution and manufacturing may face liability exposures associated with deliveries, visitors, loading areas and operational activities.

The level of cover suitable for one industry may not necessarily be appropriate for another.

Contract Requirements Often Determine Minimum Limits

Many businesses arrange higher levels of public liability insurance because their clients or contractual partners require it.

Examples include:

Contracts commonly specify minimum limits of indemnity before work can commence or before access to a site is granted.

If your policy limit does not meet these contractual requirements, you may be unable to proceed with the work until appropriate insurance has been arranged.

Reviewing insurance requirements before signing contracts can help avoid delays and unexpected costs.

Consider the Potential Cost of a Serious Claim

While many claims involve relatively modest amounts, others can become significantly more expensive.

Imagine a contractor accidentally causing a fire that damages adjoining premises.

Or a customer suffering a serious injury after an incident at your business premises.

Claims of this nature may involve:

The financial consequences can extend well beyond the immediate incident.

Thinking about the potential severity of a claim, rather than simply how likely it is to occur, often provides a better perspective when choosing an insurance limit.

Don't Focus on Premium Alone

It can be tempting to compare policies based only on price.

However, the cheapest policy may not always provide the most appropriate protection.

When reviewing public liability insurance, consider:

A policy should be evaluated on its overall suitability rather than premium alone.

Reviewing Your Insurance as Your Business Grows

The amount of public liability insurance your business requires today may not be appropriate in several years’ time.

Businesses evolve.

You may begin undertaking larger projects, employ additional staff, enter new industries or secure contracts with larger commercial clients.

These changes can increase both your liability exposure and your contractual insurance requirements.

It’s good practice to review your insurance whenever your business experiences significant change, rather than waiting until renewal if circumstances have altered substantially.

This helps ensure your insurance continues to align with the way your business operates.

As your business grows, choosing the right level of public liability insurance should form part of a broader insurance strategy rather than being considered in isolation. Our guide to public liability insurance for businesses across Victoria explains how liability insurance fits alongside other covers, common claims, exclusions and broader business risk considerations.

If you’re unsure whether your current limit reflects your business activities or future plans, we can help review your circumstances and discuss insurance options that align with your operational and contractual requirements across Victoria.

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