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About us

Proudly privately owned, Atlantic Insurance has been providing Insurance solutions Australia Wide from our head office located in Melbourne, Victoria since the early 1980’s.

THE PREVIOUS GENERATIONS INVOLVED WITH ATLANTIC INSURANCE HAVE INSTILLED A LEVEL OF CLIENT SERVICE THAT’S BECOME THE BENCHMARK.

Our Journey

  1. Comprehensive business coverage

    1981

    In 1981 with a staff of three, Atlantic Insurance Brokers formed to provide advice and insurance solutions.

  2. NIBA member badge

    1986

    Joined NIBA (National Insurance Brokers Association) and remain members today.

  3. Aged care insurance in Victoria

    1993

    Atlantic Insurance became involved with Aged Care Victoria (ACV) to provide education and develop insurance solutions unique to the industry and soon after registered the name Atlantic Aged Care Insurance Services. We continue to provide advice, guidance and bespoke insurance solutions for the aged care industry today.

  4. Steadfast Insurance Logo

    1997

    Atlantic Insurance joined Steadfast to gain access to exclusive policies and placement solutions for clients and also the opportunity to implement leading technology solutions into our business.

  5. Plumbing industry insurance

    1998

    Worked with the Victorian Government, Plumbing Industry Commission and insurers to develop and facilitate the placement of some of the first Victorian Plumbers Liability Policies. Some of Victoria’s largest plumbing businesses remain clients today.

  6. Licensed insurance brokers

    2004

    Formally attained an Australian Financial Services License. This underpins our autonomy and ensures our clients’ needs remain our principal focus.

  7. AFS insurance services

    2010

    Formed Atlantic Financial Services to accommodate the life and risk insurance needs of an expanding client base.

  8. Private insurance services

    2013

    Remained a Network Broker following the public listing of Steadfast on the ASX. There is no external ownership of Atlantic Insurance, we continue to be proudly 100% privately owned today.

  9. Business men discussing insurance

    2017

    As part of our succession, we welcomed a new director into the business. Atlantic’s two owners and directors share a client-centric approach and a focus on expansion whilst ensuring the high level of service continues.

  10. Modern insurance office

    2019

    Moved into a larger more modern premises with a long-term view to provide staff with the environment they deserve and better facilities for clients.

  11. 2024 insurance plans

    2024

    We have a dedicated team of Insurance professionals that continues to expand and we proudly service a diverse group of clientele Australiawide. Our business is built on relationships and this will continue to underpin our success well into the future.

We see the following as differentiating ourselves from our competitors:

100% privately Australian owned

With our proud history dating back over 40 years, we partner with our clients and value long standing relationships. Many of our clients have been with us from the start.

We have over 40 years of risk identification experience

Knowing the risks faced by certain industries or individuals and knowing the best means of covering the largest exposures to minimise the financial impact is a responsibility we take seriously.

We see ourselves as the perfect sized broker

Small enough to provide a consistent, high level of service but large enough to carry significant influence in the insurance market.

We see claims as our opportunity to provide our clients with an experience that sets us apart from our competitors

If you’re looking for a boutique broker to provide a consistently high level of service that is large enough to carry significant influence in the insurance market, we see ourselves as the perfect size.

Atlantic Insurance prides itself…

on providing competitive premiums whilst maintaining excellent covers for our clients.

Atlantic Insurance is a trading name of Atlantic Insurance Brokers Pty Ltd...

…and holds AFSL 246369, which also comprises Atlantic Aged Care Insurance, Atlantic Plumbers Insurance, Atlantic Trades Insurance and Atlantic Short Stay Insurance.

We have been members of Steadfast since 1997 and NIBA (National Insurance Brokers Association) since 1986. These affiliations are a testament to our standing and commitment in the insurance broking industry.

Tailored insurance solutions

Our strong relationship with insurers–both locally and overseas–has enabled us to develop unique insurance products that are not widely available on the open market.

 

We understand that off-the-shelf insurance products can be cheaper. But relying on ‘cheap’ to protect your most valuable business and personal assets, at the time when you need it most, could have a disastrous long term impact.

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