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AUTHOR
Mark Palframan
Director
Mark commenced his Insurance Broking career at Atlantic in the year 2000 and before long he was drawn into challenges and career opportunities that an International Broker represented. Mark spent time with Willis in Melbourne and Sydney, getting exposure to clients in varying industries. He returned to Melbourne where he spent time with a mid-tier broker. This move reinforced his enthusiasm for working alongside business owners and decision makers where he knew he’d be a positive influence and add real value to clients. In 2010 Mark re-joined Atlantic as a director to work alongside his father Graeme. Mark enjoys working with a diverse group of clients with varied and quite often complex insurance requirements. Over time Mark has developed a strong Risk Management focus. Mark’s strength lies in identifying and understanding the Insurance needs of Businesses and individuals and being able to carefully guide them and assist in making informed decisions in relation to their risk through decision making process. Creating a culture within the next generation of Brokers that can develop and progress their careers with Atlantic Insurance, is especially rewarding for Mark.
LICENCE NUMBER
AFSL 246369
CREDENTIALS OR QUALIFICATIONS
Marks holds a Bachelor of Commerce (Insurance and Marketing), is a qualified ANZIIF (Fellow) CIP and QPIB.

Why Business Pack Insurance Is Ideal for Startups and Sole Traders

At Atlantic Insurance, we help many business owners make smart decisions when protecting their future. For startups and sole traders, finding the right insurance early is one of the most important steps you can take. A business pack insurance policy is an excellent option that allows you to combine multiple insurance types into one package, designed to protect your assets, income, liabilities and business continuity.

What Is a Business Pack Insurance Policy?

Business pack insurance refers to a single policy that covers a range of risks under one premium. This may include public liability insurance, business interruption, tools of trade, property damage, and even tax audit protection. By choosing a packaged solution, you simplify policy management and reduce the risk of gaps or overlaps in your coverage.

An experienced insurance broker like Atlantic Insurance helps ensure your business insurance pack is tailored to suit your unique business activities. Whether you operate from a premise, remotely, or on client sites, we help you understand your options and select the best available protections.

Why Startups and Sole Traders Need Tailored Insurance Cover

man is positioned in front of a whiteboard marked with start up

As a startup, you face multiple exposures—property loss, third-party personal injury, contract requirements, cyber risks, and business interruptions. Without adequate insurance, these could lead to financial loss, legal costs, or even forced closure.

A business pack policy lets you cover the cost of these risks efficiently. If your business suffers property damage due to an insured event—such as fire, water damage, or theft—the policy provides a clear pathway to make a claim and recover quickly.

What’s Typically Included?

A well-structured business insurance pack may include:

  • Public liability insurance for injury or property damage to others
  • Business interruption insurance to cover loss of income
  • Insurance cover for stock, premises, or tools of trade
  • Cover for legal fees to defend against a Public liability insurance claim, theft or attempted theft, and glass damage
  • Premium funding to spread the costs over manageable instalments

 

Additional options might include cyber insurance, money insurance, or machinery breakdown. Atlantic Insurance takes the time to explain each element, ensuring you understand your insurance options and what is and isn’t included in your policy wording.

How Atlantic Insurance Helps Protect Your Business

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Choosing insurance online can be risky if you’re unsure of your exposures. At Atlantic Insurance, we act as your guide and advocate, taking the stress out of comparing policies, arranging documentation, and assisting with claims.

Our team works with top insurers across Australia to offer flexible business insurance packages that align with your business size, sector, and future plans. We tailor your cover for your business, so you only pay for what you need while avoiding common gaps in cover.

Whether you’re protecting a home office, a leased workspace, or equipment used across sites, we help ensure you safeguard your business with cover designed to protect the full scope of your operations.

Peace of Mind Through Scalable Protection

A common mistake startups make is underinsuring their operation. Business pack insurance gives you scalable protection as your business grows. If your services expand or if you begin employing staff, your policy can be updated to reflect those changes, without restarting from scratch.

With customised insurance, you can adjust limits, add covers like Public liability insurance, or include optional protections like tax audit support. This level of flexibility is key to staying protected through different stages of growth.

And because all covers sit under one policy, renewals and adjustments are far more efficient, saving time and effort for busy business owners.

Get a Quote from Atlantic Insurance Today

Starting strong means protecting what matters. With Atlantic Insurance, you’ll get honest, practical advice from an experienced insurance broker who knows the small business landscape.

We’ll help you select the right insurance, explain the policy wording clearly, and offer options like premium funding to make the cover affordable. Whether you’re looking for tools of trade, public liability, or loss of income cover, we’ll match the package to your needs.

Get a quote today and let Atlantic Insurance help you stay one step ahead of unexpected events.

Any information contained on this page of the website is general advice only and has been prepared without taking into account your objectives, financial situation or needs. You should consider these, having regard to the appropriateness of this advice and the relevant Product Disclosure Statement (‘PDS’), Target Market Determination (‘TMD’) and Financial Services Guide (‘FSG’), which will be provided following any formal recommendation to you.

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